TY  - BOOK
AU  - Villamor,Stephanie Espinoza
AU  - Shotick,Kimberly
TI  - Practical marketing for the academic library /Stephanie Espinoza Villamor and Kimberly Shotick
SN  - 9781440872228
AV  - Z716 .P733 2022
PY  - 2022///
CY  - Santa Barbara, California
PB  - Libraries Unlimited, an imprint of ABC-CLIO, LLC
KW  - Academic libraries
KW  - Marketing
KW  - Public relations
KW  - Libraries and colleges
KW  - United States
KW  - Case studies
N1  - 2; Building your team --; Defining your areas --; Marketing for the mind --; Marketing from the heart --; Diversity, equity, and inclusion --; Assessing the program --; Marketing to faculty, staff, and administration; 2; b
N2  - "This down-to-earth book offers practical marketing solutions for reaching students, faculty, and administration in community college and university libraries, based on real-world examples of team-based communication and practice"--
ER  -