TY  - BOOK
AU  - Pride,William M.
AU  - Ferrell,O.C.
TI  - Foundations of marketing /William M. Pride, Texas A and M University, O.C. Ferrell, Auburn University
SN  - 9780357129463
AV  - HF5415 .F686 2022
PY  - 2022///
CY  - Boston, Massachusetts
PB  - Cengage
KW  - Marketing
N1  - 1 (pages 497-534) and indexes; Strategic marketing and its environment --; Marketing research and target markets --; Customer behavior and e-marketing --; Product and price decisions --; Distribution decisions --; Promotion decisions; 2; b
ER  -