TY  - BOOK
AU  - Miller,Donald
TI  - Building a story brand: clarify your message so customers will listen 
SN  - 9780718033323
AV  - HF5415 .B855 2017
PY  - 2017///
CY  - [New York, New York]
PB  - HarperCollins Publishers
KW  - Branding (Marketing)
KW  - Advertising
KW  - Brand name products
KW  - Product management
KW  - Marketing
KW  - Selling
KW  - Customer relations
KW  - Nonfiction
N1  - SECTION 1:  WHY MOST MARKETING IS A MONEY PIT --; The key to being seen, heard, and understood --; The secret weapon that will grow your business --; The simple SB7 framework --; SECTION 2:  BUILDING YOUR STORYBRAND --; A character --; Has a problem --; And meets a guide --; Who gives them a plan --; And calls them to action --; That helps them avoid failure --; And ends in a success --; People want your brand to participate in their transformation --; SECTION 3:  IMPLEMENTING YOUR STORYBRAND BRANDSCRIPT --; Building a better website --; Using StoryBrand to transform company culture; 2; https://ciu.libwizard.com/f/copyright-requests
N2  - The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more.  In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses.  His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage
ER  -