TY  - BOOK
AU  - Kennedy,Marie R
AU  - LaGuardia,Cheryl
TI  - Marketing your library's electronic resources: a how-to-do-it manual for librarians 
T2  - How-to-do-it manual for librarians
SN  - 9781555708894
AV  - Z692 .M375 2013
PY  - 2013///
CY  - Chicago
PB  - Neal-Schuman, an imprint of the American Library Association
KW  - Electronic information resources
KW  - Marketing
KW  - Libraries
KW  - Special collections
KW  - United States
KW  - Case studies
N1  - 2; PART 1. --; How to design your marketing plan; PART 2. --; Sample marketing plan reports; Appendix 1. Milner Library logo --; Appendix 2. Activity planning feedback --; Appendix 3. Speaker assessment form --; Appendix 4. Target audience/specific media --; Appendix 5. Media contacts --; Appendix 6. Marketing timeline for standing annual activities --; Appendix 7. Public relation/marketing request --; Appendix 8. Flier posting information ; Mailbox stuffing information --; Appendix 9. Table tent guidelines for campus dining halls; Determine the purpose of your marketing plan : --; What you can discover about your e-resources right now ; --; Speak with one message ; --; Everybody does the marketing ; --; Be mindful of competing interests ; --; Marketing makes your patrons smarter ; --; Gather the troops --; Fashion your marketing plan : Components of a marketing place --; Implement your marketing plan : Make your plan a reality ; --; Marketing your electronic resources can change your library --; Constructing your written marketing plan report : Write for your audience ; --; Address the components in your report ; --; Wrap it up --; Assess your marketing plan : First, take a good, long, hard look at your library website ; --; Then, take a good, long, hard look at your electronic resources ; --; Now, ask yourself assessment questions ; --; A rubric may help ; --; Marketing takes money, and assessing the marketing takes money ; --; Market your electronic resources ethically --; Revise and update your marketing plan ("lather, rinse, and repeat") : Give yourself time to think ; --; Revise your plan ; --; Communicate your successes or failures in marketing; Example 1. Marketing plan from an all-electronic library : --; -Statewide marketing and communications plan, NOVELny: --; -New York Online Virtual Electronic Library --; Example 2. Marketing plan from a public library, sample 1 : --; -Winnetka-Northfield Public Library District, "Building a buzz" --; Example 3. Marketing plan from a public library, sample 2 : --; -Worthington Libraries 2012 communication and development plan --; Example 4. Marketing plan from a university library : --; -Milner Library, Illinois State University 2012-2014 marketing plan --; 2; b
N2  - It's often difficult to juggle promoting a library's electronic resources effectively at the same time as building basic visibility within the community it serves. Useful for librarians at any type of institution, this How-To-Do-It Manual guides readers through every step of developing, implementing, and evaluating plans to market e-resources in an approachable and user-friendly way. Kennedy and LaGuardia show how front line librarians can improve awareness of under-utilized resources and increase demand for more of the same, thereby encouraging increased funding
UR  - http://www.alaeditions.org/web-extra-marketing-your-librarys-electronic-resources
ER  -