Zollo, Peter, <br/><br/>
Wise up to teens :  insights into marketing and advertising to teenagers /  [print] 
by Peter Zollo. 
 - second edition. 
 - Ithaca, New York :  New Strategist Publications,  (c)1999. 
 - xvi, 346 pages :  illustrations ;  24 cm. 
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<br/><br/> Why teens are important consumers --  Teens, products, and brands --  Teens and media --  Teen activities and interests --  Teen trends and social hierarchy --  Teens and music --  Power of celebrity --  Teen values --  Essence of being teen --  Teen life : home, play, school --  Advertising and promoting to teens --  Researching teens.  chapter 1.  chapter 2.  chapter 3.  chapter 4.  chapter 5.  chapter 6.  chapter 7.  chapter 8.  chapter 9.  chapter 10.  chapter 11.  chapter 12. 
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<br/><br/><label>ISBN: </label>1885070209 
<br/><br/><label>LCCN: </label>2002511854 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Consumer behavior.<br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.32.Z86.W574 1999 HF5415.32.Z86.W574 1999