TY  - BOOK
AU  - Helsen,Kristiaan
AU  - Kotabe,Masaaki
TI  - The SAGE handbook of international marketing /edited by Masaaki Kotabe and Kristiaan Helsen
SN  - 9781412934282
AV  - HF1416 .S244 2009
PY  - 2009///
CY  - Los Angeles, London
PB  - SAGE
KW  - Export marketing
N1  - 2; Theoretical paradigms, issues, and debates; Masaaki Kotabe and Kristiaan Helsen --; The ancient road : an overview of globalization; Terry Clark, Monica Hodis, and Paul D'Angelo --; The changing global political and institutional environment; Jonathan Doh and Terrence Guay --; Marketing and the global legal environment; Subhash Jain and Robert Bird --; Consumer cognition across cultures; Bernd H. Schmitt and Nader T. Tavassoli --; Nation equity : country-of-origin effects and globalization; Durairaj Maheswaran and Cathy Yi Chen --; Researching international markets : philosophical and methodological issues; V. Kumar --; Research into exporting : theoretical, methodological, and empirical insights; Constantine S. Katsikeas, Leonidas C. Leonidou, and Saeed Samiee --; International franchising and licensing; Lance Eliot Brouthers and Jason Patrick McNicol --; Joint ventures and alliances; Miguel Rivera-Santos and Andrew C. Inkpen --; Establishment mode choice : acquisition versus Greenfield entry; Desislava Dikova and Keith D. Brouthers --; Exit strategies; Masaaki Kotabe and Sonia Ketkar --; Global competitive marketing strategy; Michael Grund, Oliver Heil, and Mark Elsner --; Global sourcing strategy; Masaaki Kotabe, Michael J. Mol, and Janet Y. Murray --; Uniformity versus conformity : the standardization issue in international marketing strategy; Saeed Samiee, Constantine S. Katsikeas, and Marios Theodosiou --; International diffusion of new products; Trichy V. Krishnan and Suman Ann Thomas --; Global branding; John Roberts and Julien Cayla --; Pricing in the global marketplace; Kristiaan Helsen --; Global communications; Gary J. Bamossy and Johny K. Johansson --; Global channels of distribution; Daniel C. Bello and Forrest Briggs --; Global trends in grocery retailing; Katrijn Gielens and Marnik G. Dekimpe --; International salesforce management; Thomas Brashear Alejandro --; The Internet and international marketing; Venkatesh Shankar and Jeffrey Meyer --; Organizational heritage, institutional changes and strategic responses of firms from emerging economics; Preet S. Aulakh and Raveendra Chittoor --; Small multinational enterprises under globalization; Gary Knight --; Ethics and corporate social responsibility for marketing in the global marketplace; Georges Enderle and Patrick E. Murphy; 2
UR  - http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016767347&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
ER  -