The SAGE handbook of international marketing /edited by Masaaki Kotabe and Kristiaan Helsen.
- Los Angeles ; London : SAGE, (c)2009.
- xviii, 548 pages : illustrations ; 26 cm.
Includes bibliographies and index.
Theoretical paradigms, issues, and debates/ The ancient road : an overview of globalization/ The changing global political and institutional environment/ Marketing and the global legal environment/ Consumer cognition across cultures/ Nation equity : country-of-origin effects and globalization/ Researching international markets : philosophical and methodological issues/ Research into exporting : theoretical, methodological, and empirical insights/ International franchising and licensing/ Joint ventures and alliances/ Establishment mode choice : acquisition versus Greenfield entry/ Exit strategies/ Global competitive marketing strategy/ Global sourcing strategy/ Uniformity versus conformity : the standardization issue in international marketing strategy/ International diffusion of new products/ Global branding/ Pricing in the global marketplace/ Global communications/ Global channels of distribution/ Global trends in grocery retailing/ International salesforce management/ The Internet and international marketing/ Organizational heritage, institutional changes and strategic responses of firms from emerging economics/ Small multinational enterprises under globalization/ Ethics and corporate social responsibility for marketing in the global marketplace/ Masaaki Kotabe and Kristiaan Helsen -- Terry Clark, Monica Hodis, and Paul D'Angelo -- Jonathan Doh and Terrence Guay -- Subhash Jain and Robert Bird -- Bernd H. Schmitt and Nader T. Tavassoli -- Durairaj Maheswaran and Cathy Yi Chen -- V. Kumar -- Constantine S. Katsikeas, Leonidas C. Leonidou, and Saeed Samiee -- Lance Eliot Brouthers and Jason Patrick McNicol -- Miguel Rivera-Santos and Andrew C. Inkpen -- Desislava Dikova and Keith D. Brouthers -- Masaaki Kotabe and Sonia Ketkar -- Michael Grund, Oliver Heil, and Mark Elsner -- Masaaki Kotabe, Michael J. Mol, and Janet Y. Murray -- Saeed Samiee, Constantine S. Katsikeas, and Marios Theodosiou -- Trichy V. Krishnan and Suman Ann Thomas -- John Roberts and Julien Cayla -- Kristiaan Helsen -- Gary J. Bamossy and Johny K. Johansson -- Daniel C. Bello and Forrest Briggs -- Katrijn Gielens and Marnik G. Dekimpe -- Thomas Brashear Alejandro -- Venkatesh Shankar and Jeffrey Meyer -- Preet S. Aulakh and Raveendra Chittoor -- Gary Knight -- Georges Enderle and Patrick E. Murphy.