TY  - BOOK
AU  - Zollo,Peter
TI  - Wise up to teens: insights into marketing and advertising to teenagers 
AV  - HF5415 .W574 1999
PY  - 1999///
CY  - Ithaca, New York
PB  - New Strategist Publications
KW  - Advertising
KW  - Consumer behavior
KW  - Marketing
N1  - 4; Why teens are important consumers --; Teens, products, and brands --; Teens and media --; Teen activities and interests --; Teen trends and social hierarchy --; Teens and music --; Power of celebrity --; Teen values --; Essence of being teen --; Teen life : home, play, school --; Advertising and promoting to teens --; Researching teens; 2
ER  -