TY  - BOOK
AU  - Scheuer,Jeffrey
TI  - The sound bite society: how television helps the Right and hurts the Left 
SN  - 9780415936620
AV  - HE8700.S328.S686 2001 
PY  - 2001///
CY  - New York
PB  - Routledge
KW  - Television in politics
KW  - United States
KW  - Television broadcasting
KW  - Conservatism
N1  - Originally published as The sound bite society: television and the American mind. New York : Four Walls Eight Windows, 1999; 1 (pages 225-230); The politics of electronic information --; The ascent of the electronic right --; Shouting heads: the language ot television --; Video games: television and reality --; Complexity and ideology --; Critical vision: television and the attentive society; 2
N2  - It was once said that "all politics is local." But today, all politics is televisual. Candidates spend millions on TV ads. Most people get their news from TV's sound bites. Television doesn't just affect politics--it is politics. But how does that mega-medium shape our political ideas and values? In The Sound Bite Society, Jeffrey Scheuer argues that the rise of television is directly linked to the decline of the American left and the ascent of the "Electronic Right." Political argument has been simplified to quick, telegraphic TV sound bites which, he argues, inherently favor the right wing. Television's visual and rhetorical conventions are biased toward simplicity, Scheuer argues, making it the perfect vehicle for conservative messages advocating a simpler society and smaller government
ER  -