TY  - BOOK
AU  - Robinson,Leigh
TI  - Routledge handbook of sport management /edited by Leigh Robinson ... [and others
T2  - Routledge international handbooks
SN  - 9780203807224
AV  - GV713 .R688 2012
PY  - 2012///
CY  - London, New York
PB  - Routledge
KW  - Sports administration
N1  - 2; Part I. Managing the performance of sport organizations --; Part II. Managing human resources in sport organizations --; Part III. The marketing of sport --; Part IV. The economic of sport; 2
N2  - This is the most up-to-date and comprehensive guide to theory and practice in sport management ever published. It provides students  and scholars with a broad-ranging survey of current thinking in contemporary sport management exploring best practice in core functional areas and identifying important future directions for new research.  Key topics covered in the book include : managing performance, marketing, human resource management, economic and finance of sport, strategy, managing change, governance of sports organizations, customer relations, and branding and retail
ER  -