Shimp, Terence A. <br/><br/>
Advertising, promotion, and other aspects of integrated marketing communications /Terence A. Shimp, 

 - ninth edition.ition 
 - Mason, Ohio :  South-Western Cengage Learning,  (c)2013. 
 - xxii, 729 pages :  illustrations ;  29 cm 
<br/><br/> Previous edition published in 2010. 
<br/><br/>Includes bibliographies and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>9781111580216 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Communication in marketing.<br/>Direct marketing.<br/>Sales promotion.
<br/><br/><label>LC Class. No.: </label>HF5415  / .A384 2013 HF5415