TY  - BOOK
AU  - Dodds,Mark
AU  - Swayne,Linda E.
TI  - Encyclopedia of sports management and marketing /general editors, Linda E. Swayne, Mark Dodds
SN  - 9781412973823
AV  - GV713 .E539 2011
PY  - 2011///
CY  - Thousand Oaks, California
PB  - Sage Publications, Inc
KW  - Sports administration
KW  - Encyclopedias
KW  - Sports
KW  - Marketing
N1  - 2; V. 1. A-E --; volume 2. E-M --; volume 3. N-S --; volume 4. S-Z, Index; 2
N2  - "This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers"--
ER  -