TY  - BOOK
AU  - Atkins,Stuart
AU  - Sugarman,Jamie Lee
AU  - 
TI  - Winning the battle for attention: internet marketing for small business 
SN  - 9781503128620
AV  - HF5415.S947.W566 2015 
PY  - 2015///
CY  - San Bernardino, California
PB  - Atkins Marketing Solutions
KW  - Internet marketing
N1  - 2; The Power of a Thoughtful Website --; Objectives and Personas --; What the Facebook Are You Trying to Say? --; SEO: From Conversation to Conversion --; Content: Is It King and Is It Spicy? --; Heat Maps and Usability: What's Happening Once They Arrive? --; Manufacturing Website Traffic: Search and the Power of PPC --; Becoming Gutenberg: The Power of Blogging --; Domain Names and Hosting: Picking a Name and Finding a Host --; Why I Love WordPress --; The Brave New Channel: Mobile Marketing --; Turning Visitors into Value: Website Analytics and Making Sense of the Numbers; 2
N2  - Generate increased, targeted website traffic in 24 to 72 hours; Learn and apply the essentials of effective website usability; Capture the attention of the leading search engines; Decipher the mysteries of SEO and online advertising; Create simple, clear and effective page content; Attract website visitors that will become your valued customers; Turn mobile traffic into money; Tell your small business story and sell your products
ER  -