The story factor : secrets of influence from the art of storytelling /
Secrets of influence from the art of storytelling
Annette Simmons.
- Revisedition. edition.
- New York : Basic Books, (c)2006.
- 320 pages : 21 cm
The six stories you need to know how to tell -- What is story? -- What story can do that facts can't -- How to tell a good story -- The psychology of story's influence -- Sound bite or epic? -- Influencing the unwilling, unconcerned, or unmotivated -- Storylistening as a tool of influence -- Storyteller dos and don'ts -- The life of a storyteller -- Story thinking as a skill -- Case study: testing the "six stories you need to tell" in real life -- sunrise stories -- Resources -- Storytelling in action.
A modern classic, revised and expanded: How the age-old art of storytelling can transform the way we communicate-and the way we do business. In this modern classic, Annette Simmons reminds us that the oldest tool of influence is also the most powerful. Showcasing over a hundred examples of effective storytelling drawn from the front lines of business and government, as well as myths, fables, and parables form around the world, Simmons illustrates how story can be used to persuade, motivate, and inspire in ways that cold facts, bullets points, and directives can't. These stories, combined with practical storytelling techniques, show anyone how to become a more effective communicator and achieve their goals.