TY  - ADVS
AU  - Breitenmoser,Kurt
AU  - Preston,Luke
AU  - Garner,Simon
AU  - 
AU  - 
AU  - 
TI  - Understanding brands
SN  - 9781617331374
AV  - HD69.F487.U534 2010 
PY  - 2010///
CY  - New York
PB  - Films for the Humanities and Sciences
KW  - Brand name products
KW  - Branding (Marketing)
KW  - Product management
KW  - Advertising
N1  - Originally produced as a motion picture in 2010; Executive producer: Simon Garner; 2
N2  - Every day we are exposed to about 3,000 advertisements - that's 84,000 advertisements a month on over a 2 million different products each and every year. In this hectic market we often put our faith, and our money, in something more than a single product - we put it in a brand. In this engaging Australian-made, curriculum fit program we look at what a brand is, the power of branding, what makes up a brand, the evolution of brands, and influences on brands. We also speak to Erminio Putignano from Futurebrand, who highlights some great examples of successful branding
ER  -