Bettinghaus, Erwin Paul, 1930-, Persuasive communication Erwin P. Bettinghaus. - New York, Holt, Rinehart and Winston (c)1968. - x, 308 pages illustrations 24 cm. LCCN: 68010975 Nat. Bib. No.: GB68-9616 Subjects--Topical Terms: Persuasion (Psychology) LC Class. No.: BF637 / .P477 1968 BF637