Perloff, Richard M, <br/><br/>
The dynamics of persuasion /Richard M. Perloff. 

 - Hillsdale, New Jersey :  L. Erlbaum,  (c)1993. 
 - xii, 411 pages :  illistrations ;  25 cm. 
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<br/><br/><label>LCCN: </label>92035942 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Persuasion (Psychology)<br/>Mass media--Psychological aspects.<br/>Attitude change.
<br/><br/><label>LC Class. No.: </label>BF637  / .D963 1993 BF637