TY  - BOOK
AU  - Lawton,Marie Howard
TI  - Is direct mail a possible medium for evangelizing in our culture? /By Marie H. Lawton
AV  - BV4070 .I835 1966
PY  - 1966///
KW  - Columbia Bible College
KW  - Dissertations
KW  - Evangelistic work
KW  - Mail-order business
N1  - Typescript; Chapter I. Introduction; Chapter II. Background of the Thesis; Chapter III. The Group and Their Cultural Values; Chapter IV. Communications in This Age; Chapter V. The Aspects of Direct Mail; Chapter Virgin Islands Reactions of the Group to the Three Witness Statements; Chapter Virgin IslandsI. Reactions of the Group to a Traditional Christian Tract; Chapter Virgin IslandsII. Consideration of the Reactions of the Group in the Light of Findings in Culture, Communication, and Direct Mail; Chapter IX. Conclusions; Bibliography: leaves 89-91; Problem Stated --; Approach --; Limitations of the Study --; Definitions; Lostness of the Group --; Three Witness Statements Issued --; Culture Study Essential --; Why Not a Traditional Christian Tract? --; Why Direct Mail Was Selected --; Summary; The Group Defined --; What It Means to "Speak Their Language" --; The Culture Values of the Group --; Summary Conclusions; Communication-or the Illusion of It? --; The Tools of Communication --; The Significance of the Package in Communicaing in This Culture --; Summary Conclusions; Fundamentals of Direct Mail --; Successful Sales Formula Translated into --; Form --; Design --; Color --; Words --; Summary Conclusion; The Three Witness Statements --; The Christian Tract; 2
ER  -