TY  - BOOK
AU  - Anderson,Cordelia
TI  - Library marketing and communications: strategies to increase relevance and results 
SN  - 9780838947999
AV  - Z716.A545.L537 2020 
PY  - 2020///
CY  - Chicago
PB  - AlabamaA Editions
KW  - Libraries
KW  - United States
KW  - Marketing
N1  - 2; Public relations, marketing, and promotion --; Starting with research --; Developing a marketing and communications plan --; Customers and the marketing funnel --; Fixing the funnel --; Branding libraries --; Storytelling --; Marketing and communications partnerships --; Advocacy planning --; Reputation management and crisis communications --; Staffing and organizational structure; 2
N2  - "This book addresses the relevance question that libraries face today and explains how libraries can rise to the occasion by implementing strategic marketing and communications planning to tell their stories effectively"--
ER  -