Anderson, Cordelia,  1974- <br/><br/>
Library marketing and communications :  strategies to increase relevance and results /  [print] 
Cordelia Anderson. 
 - Chicago :  AlabamaA Editions,  (c)2020. 
 - xv, 157 pages :  illustrations ;  23 cm 
<br/><br/>Includes bibliographies and index. 
<br/><br/>Public relations, marketing, and promotion --  Starting with research --  Developing a marketing and communications plan --  Customers and the marketing funnel --  Fixing the funnel --  Branding libraries --  Storytelling --  Marketing and communications partnerships --  Advocacy planning --  Reputation management and crisis communications --  Staffing and organizational structure. 
<br/><br/> "This book addresses the relevance question that libraries face today and explains how libraries can rise to the occasion by implementing strategic marketing and communications planning to tell their stories effectively"-- 
<br/><br/>
<br/><br/><label>ISBN: </label>9780838947999 
<br/><br/><label>LCCN: </label>2020018486 
<br/><br/><label>Nat. Bib. No.: </label>GBC0D0446  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>019907334  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Libraries--Marketing.--United States
<br/><br/><label>LC Class. No.: </label>Z716.A545.L537 2020 Z716