Essentials of entrepreneurship / [print]
author, Lisa Mulka ; contributors, Brittany Catalano, Stacey Dadd, Ally Jacques, Mandy Lange.
- first edition.
- Warwick, Rhode Island : B.E. Publishing, (c)2018.
- v, 392 pages : color illustrations ; 29 cm
Characteristics of entrepreneurship -- Idea generation -- Business plan -- Market research process -- Business types -- Budgeting and accounting -- Sources of funding -- Economics of entrepreneurship -- Business leadership -- Business communication -- Ethical and legal considerations -- Foundations of management -- Human resources -- Product development -- Managing risk -- Marketing and selling -- Marketing mix -- Growth strategies -- Exit strategies.