Mulka, Lisa,

Essentials of entrepreneurship / [print] author, Lisa Mulka ; contributors, Brittany Catalano, Stacey Dadd, Ally Jacques, Mandy Lange. - first edition. - Warwick, Rhode Island : B.E. Publishing, (c)2018. - v, 392 pages : color illustrations ; 29 cm

Characteristics of entrepreneurship -- Idea generation -- Business plan -- Market research process -- Business types -- Budgeting and accounting -- Sources of funding -- Economics of entrepreneurship -- Business leadership -- Business communication -- Ethical and legal considerations -- Foundations of management -- Human resources -- Product development -- Managing risk -- Marketing and selling -- Marketing mix -- Growth strategies -- Exit strategies.



9781626893306


Entrepreneurship--Textbooks.


Textbook.
Business Reference.

HB615.L274.E874 2018