Mayers, Marvin Keene,  1927-, <br/><br/>
Christianity confronts culture :  a strategy for crosscultural evangelism / 
Marvin K. Mayers. 
 - Rev. and enl. edition. 
 - Grand Rapids, Michigan :  Academie Books,  (c)1987. 
 - xiv, 418 pages :  illustrations ;  21 cm. 
<br/><br/> "Zondervan publication"--P. 4. of cover. 
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<br/><br/>Principles of crosscultural communication. Prior question of trust --  Developing the trust bond --  Acceptance of self --  Acceptance of the other --  Mutual respect --  The norm: culture --  Social organization --  Flow of truth --  The group: identity --  The group: activity --  The group: values --  Conflict of norm --  The form/meaning correlation --  Tools of research --  Tools of relationship --  Crosscultural ethics --  The support model --  The model illustrated: two cases. 
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<br/><br/><label>ISBN: </label>9780310289012 
<br/><br/><label>LCCN: </label>87001839 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Missions--Theory.<br/>Intercultural communication--Religious aspects--Christianity.<br/>Christianity and culture.<br/>Evangelistic work.
<br/><br/><label>LC Class. No.: </label>BR115  / .C475 1987 BR115