TY  - BOOK
AU  - Howard,Herbert H
AU  - Kievman,Michael S.
AU  - Moore,Barbara A.
AU  - Howard,Herbert H.
AU  - 
TI  - Radio, TV, and cable programming
AV  - PN1991.H849.R335 1994 
PY  - 1994///
CY  - Ames
PB  - Iowa State University Press
KW  - Radio programs
KW  - Planning
KW  - Television programs
N1  - Rev. edition of: Radio and TV programming. c1983; 2; --; Preface; Michael S. Kievman --; An introduction to Radio, TV, and Cable Programming --; Broadcast Programming: A Historical Perspective --; The Role of Regulation in Programming --; Managing the Program Department --; Broadcasting's All-Important Audience --; Program Planning: Appeals and Structure --; Commercial Television Programming --; Programming the Commercial Radio Station --; Programming the Public Broadcast Station --; Cable Programming --; Program Criticism --; The Future of Broadcast Programming; 2
ER  -