Howard, Herbert H, <br/><br/>
Radio, TV, and cable programming /  [print] 
Herbert H. Howard, Michael S. Kievman, Barbara A. Moore. 
 - second edition. 
 - Ames :  Iowa State University Press,  (c)1994. 
 - x, 456 pages :  illustrations ;  24 cm. 
<br/><br/> Rev. edition of: Radio and TV programming. c1983. 
<br/><br/>Includes bibliographies and index. 
<br/><br/> Preface  An introduction to Radio, TV, and Cable Programming --  Broadcast Programming: A Historical Perspective --  The Role of Regulation in Programming --  Managing the Program Department --  Broadcasting's All-Important Audience --  Program Planning: Appeals and Structure --  Commercial Television Programming --  Programming the Commercial Radio Station --  Programming the Public Broadcast Station --  Cable Programming --  Program Criticism --  The Future of Broadcast Programming.  Michael S. Kievman -- 
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<br/><br/><label>LCCN: </label>93045685 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Radio programs--Planning.<br/>Television programs--Planning.
<br/><br/><label>LC Class. No.: </label>PN1991.H849.R335 1994