Perry, David K, <br/><br/>
Theory and research in mass communication :  contexts and consequences /  [print] 
David K. Perry. 
 - Mahwah, New Jersey :  L. Erlbaum Associates,  (c)1996. 
 - ix, 230 pages :  illustrations ;  24 cm. 
<br/><br/>
<br/><br/> Introduction and the Historical Contexts of Media Theory and Research  --  Processes of Theory Construction and Research  --  Mass Media Processes and Contexts  --  Theories of Media Audiences  --  Media Ownership and Theories of Media Content  --  The Cognitive Effects of Mass Communication  --  Generally Intended Mass Media Effects: Attitude Change and Persuasion  --  Communication Campaigns  --  Mass Communication, Public Opinion, and Civic Engagement  --  Unintended Effects of Mass Communication: The Impact of Media Violence and Sex  --  The Philosophical Context. 
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<br/><br/><label>LCCN: </label>95040249 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Philosophy.
<br/><br/><label>LC Class. No.: </label>P90.P462.T446 1996