TY  - BOOK
AU  - Schwartz,Evan I
TI  - Webonomics: nine essential principles for growing your business on the World Wide Web 
AV  - HF5415.S399.W436 1997 
PY  - 1997///
CY  - New York
PB  - Broadway Books
KW  - Internet marketing
KW  - Electronic commerce
KW  - World Wide Web
N1  - 1 (pages 221-226) and index; The foundation of webonomics --; The quantity of people visiting your site is less important than the quality of their experience --; Marketers shouldn't be on the web for exposure, but for results --; Consumers must be compensated for disclosing data about themselves --; Consumers will shop online only for information-rich products --; Self-service provides for the highest level of customer comfort -- "Value-based currencies" enable you to create your own monetary system --; Trusted brand names matter even more on the web --; Even the smallest business can compete in the web's global "marketspace" -- Agility rules--web sites must continually adapt to the market --; The web effect--how its changing life as we know it; 2
UR  - http://lcweb.loc.gov/catdir/toc/96047780.html
ER  -