TY  - BOOK
AU  - Ackert,Lucy F
AU  - Deaves,Richard
TI  - Behavioral finance: psychology, decision-making, and markets 
SN  - 9780324661170
AV  - HG4515.D285.B443 2010 
PY  - 2010///
CY  - Mason, Ohio
PB  - South-Western Cengage Learning
KW  - Investments
KW  - Psychological aspects
KW  - Decision making
N1  - 1 (pages 367-381) and index; 2
ER  -