Everett, Robert F, <br/><br/>
The entrepreneur's guide to marketing /  [print] 
Robert F. Everett. 
 - Westport, Connecticut :  Praeger,  (c)2009. 
 - xvi, 179 pages :  illustrations ;  25 cm. 
 - The entrepreneur's guide, .
 - Entrepreneur's guide (Westport, Conn.) .
<br/><br/>Includes bibliographies and index. 
<br/><br/>Marketing demystified --  Marketing applied : a strategic overview of marketing --  What do I want? -- Your market and what it needs --  Your operational environment --  Assessing your own capabilities --  Identifying and evaluating your competitors --  Positioning your product or service --  Pricing your products and services --  Deciding on your marketing strategy --  Developing and delivering your message --  Getting your message out there --  Selling effectively and ethically --  Standing by your word --  Calling in the pros --  Conclusion. 
<br/><br/>
<br/><br/><label>ISBN: </label>9780313350481 
<br/><br/><label>LCCN: </label>2008032608 
<br/><br/><label>Nat. Bib. No.: </label>GBA8A7171  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>014749104  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Decision making.<br/>Small business marketing.<br/>Sales management.
<br/><br/><label>LC Class. No.: </label>HF5415.E93.E587 2009