TY  - BOOK
AU  - Diamond,Wendy
AU  - Oppenheim,Michael R.
TI  - Marketing information: a strategic guide for business and finance libraries 
SN  - 9780203862469
AV  - HF.O62.M375 2004 
PY  - 2004///
CY  - Binghamton, NY
PB  - Haworth Information Press
KW  - Marketing research
KW  - Handbooks, manuals, etc
KW  - Strategic planning
KW  - Electronic books
N1  - 2; Introduction  ; --; Researching the competitive environment --  Research about customers  ; --; Research for the promotional strategy  ; --; Researching the sales strategy  ; --; Researching price, packaging, and place  ; --; Special topics
UR  - https://ebookcentral.proquest.com/lib/ciu/detail.action?docID=244222
ER  -