Diamond, Wendy,  1953-, <br/><br/>
Marketing information :  a strategic guide for business and finance libraries /  [print] 
Wendy Diamond, Michael R. Oppenheim. 
 - Binghamton, NY :  Haworth Information Press :  (c)2004.  Routledge,  (c)2004. 
 - 1 online resource (367 pages) 
<br/><br/>Includes bibliographies and index. 
<br/><br/>Introduction  ; --  Researching the competitive environment --  Research about customers  ; --  Research for the promotional strategy  ; --  Researching the sales strategy  ; --  Researching price, packaging, and place  ; --  Special topics. 
<br/><br/><label>ISBN: </label>9780203862469 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research--Handbooks, manuals, etc.<br/>Strategic planning--Handbooks, manuals, etc.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF.O62.M375 2004