TY  - BOOK
AU  - Nykiel,Ronald A
TI  - Marketing your business: a guide to developing a strategic marketing plan 
SN  - 9780203862629
AV  - HF.N995.M375 2011 
PY  - 2011///
CY  - New York
PB  - Routledge
KW  - Marketing
KW  - Decision making
KW  - Management
KW  - Planning
KW  - Electronic books
N1  - 2; part A. The strategy selection process  ; --; part B. Selecting weaponry  ; --; part C. The marketing plan and the marketing audit
UR  - https://ebookcentral.proquest.com/lib/ciu/detail.action?docID=244216
ER  -