Nykiel, Ronald A, <br/><br/>
Marketing your business :  a guide to developing a strategic marketing plan /  [print] 
Ronald A. Nykiel, PhD. 
 - New York :  Routledge,  (c)2011. 
 - 1 online resource (328 pages) :  illustrations. 
 - Best business books .
<br/><br/>Includes bibliographies and index. 
<br/><br/>part A. The strategy selection process  ; --  part B. Selecting weaponry  ; --  part C. The marketing plan and the marketing audit. 
<br/><br/><label>ISBN: </label>9780203862629 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making.<br/>Marketing--Management.<br/>Marketing--Planning.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF.N995.M375 2011