TY  - BOOK
AU  - Weinstein,Art
AU  - Weinstein,Art  ; --
TI  - Handbook of market segmentation: strategic targeting for business and technology firms 
SN  - 9780203862483
AV  - HF.W424.H363 2004 
PY  - 2004///
CY  - New York
PB  - Haworth Press
KW  - Market segmentation
KW  - Psychographics
KW  - Electronic books
N1  - 1 pages (225-232) and index; part I. Segmentation planning  ; --; part II. Business segmentation bases  ; --; part III. Implementing segmentation strategy  ; --; part IV. Segmentation strategy cases
UR  - https://ebookcentral.proquest.com/lib/ciu/detail.action?docID=244211
ER  -