Weinstein, Art, <br/><br/>
Handbook of market segmentation :  strategic targeting for business and technology firms /  [print] 
Art Weinstein. 
 - Third edition. 
 - New York :  Haworth Press,  (c)2004. 
 - 1 online resource (260 pages) :  illustrations. 
 - Haworth series in segmented, targeted, and customized marketing .
<br/><br/>
<br/><br/>part I. Segmentation planning  ; --  part II. Business segmentation bases  ; --  part III. Implementing segmentation strategy  ; --  part IV. Segmentation strategy cases. 
<br/><br/><label>ISBN: </label>9780203862483 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market segmentation.<br/>Psychographics.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF.W424.H363 2004