Networking in the 21st century on Linkedin. [print]
- third edition.
- Glenview, Illinois : RockStar Publishing, (c)2021.
- 206 pages ; 23 cm
CLARIFY YOUR SOCIAL NETWORKING STRATEGY. Digital is the new normal -- LinkedIn is a tool, not a magic pill -- Multi-channel communication -- Make online networking human-to-human -- Master static and active strategies -- Be on LinkedIn ...But don't waste time -- Should you pay for LinkedIn? -- DEVELOP YOUR PERSONAL ONLINE BRAND. What is your personal brand -- Create brand through visibility and reputation -- Your brand isn't your resume -- Write online like you speak offline -- The 3 questions that drive your LinkedIn approach -- Define your online audience clearly -- Choose your themes to focus on -- Incorporate side hustles into your personal brand -- The key to sharing in a short-attention-span world -- CRAFT A ROCKSTAR LINKEDIN PROFILE. Write a first-person profile -- Use banner image wisely -- Pick the right headshot photo -- Start your profile with a reader-first headline -- Words to avoid in your headline -- Write your about section -- Share your story not your resume -- Leverage skills and endorsements -- Connect through community involvement -- Keeping up with new profile pictures -- Profile advice for younger professionals -- FIND AND ENGAGE YOUR NETWORK. What is your LinkedIn network? -- Who to connect with -- Connect with people you don't know -- Engage your alumni network on LinkedIn -- Pay attention to signals in your LinkedIn newsfeed -- Engaging with your connections' content -- The hidden value of "liking" job anniversaries -- Leverage LinkedIn groups -- Research your networking partners and business contacts -- Ask for help on LinkedIn -- Avoid these LinkedIn faux pas -- SHARE YOUR MESSAGE. The science behind posting on LinkedIn -- The 5 goals of LinkedIn posts -- How to structure a LinkedIn post -- Harness the LinkedIn algorithm -- How and when to "tag" your connections -- Leverage hashtags -- Curating and creating content -- Pulling the different levers of LinkedIn content -- Communicating with visuals on LinkedIn -- Tips to using video effectively to connect and engage -- When to talk politics on LinkedIn - -- Creating long form content with publisher.
Do you want to create the professional opportunities that will drive your career forward? Then you must leverage the digital world! Integrating the online world into your offline conversations is the key to being seen and getting access to the best connections for your career. LinkedIn is not just the pre-eminent professional social media platform. It's a social networking forum. It's a place to be found and a place to find what you need in your business life...if you know what you are doing. This book will make you more confident, more competent, and more comfortable as you connect and engage online. There are no shortcuts to creating value and opportunities with LinkedIn. But knowing the right approach will save you hours of frustration and add dollars to your bottom line. Learn how to:★ Craft a LinkedIn Profile and personal brand that attracts your most important audiences.★ Navigate the 700+ million members of LinkedIn to create a network that works for you.★ Leverage your connections through engaging and sharing content that positions you as an expert. And much more... https://www.amazon.com/Networking-21st-Century-LinkedIn-Relationships/dp/1944730168/ref=sr_1_3?crid=3PFLJE8RZT7OB&keywords=9781944730161&qid=1662485069&sprefix=9%2Caps%2C80&sr=8-3
9781944730161
LinkedIn (Electronic resource)
Business networks. Online social networks.
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