TY  - BOOK
AU  - Brown,Tim
AU  - Katz,Barry
TI  - Change by design: how design thinking transforms organizations and inspires innovation 
SN  - 9780061766084
AV  - HD58.K19.C436 2009 
PY  - 2009///
CY  - [New York]
PB  - Harper Business
KW  - Organizational change
KW  - Reengineering (Management)
KW  - Corporate reorganizations
KW  - Industrial design
N1  - Illustrations on end papers; 2; Getting under your skin, or, How design thinking is about more than style --; Converting need into demand, or, Putting people first --; A mental matrix, or, "These people have no process!" -- Building to think, or, The power of prototyping --; Returning to the surface, or, The design of experiences --; Spreading the message, or, The importance of storytelling --; Design thinking meets the corporation, or, Teaching to fish --; The new social contract, or, We're all in this together --; Design activism, or, Inspiring solutions with global potential --; Designing tomorrow--today; 2
N2  - Shows how the techniques and strategies of design belong at every level of business, in the first book to detail IdahoEO's internationally recognized Design Thinking process
ER  -