Brown, Tim,  1954-, <br/><br/>
Change by design :  how design thinking transforms organizations and inspires innovation /  [print] 
Tim Brown ; with Barry Katz. 
 - first edition. 
 - [New York] :  Harper Business,  (c)2009. 
 - viii, 264 pages :  illustrations ;  24 cm. 
<br/><br/> Illustrations on end papers. 
<br/><br/>Includes bibliographies and index. 
<br/><br/>Getting under your skin, or, How design thinking is about more than style --  Converting need into demand, or, Putting people first --  A mental matrix, or, "These people have no process!" -- Building to think, or, The power of prototyping --  Returning to the surface, or, The design of experiences --  Spreading the message, or, The importance of storytelling --  Design thinking meets the corporation, or, Teaching to fish --  The new social contract, or, We're all in this together --  Design activism, or, Inspiring solutions with global potential --  Designing tomorrow--today. 
<br/><br/> Shows how the techniques and strategies of design belong at every level of business, in the first book to detail IdahoEO's internationally recognized Design Thinking process. 
<br/><br/>
<br/><br/><label>ISBN: </label>9780061766084 
<br/><br/><label>LCCN: </label>2009014596 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Organizational change.<br/>Reengineering (Management)<br/>Corporate reorganizations.<br/>Industrial design.
<br/><br/><label>LC Class. No.: </label>HD58.K19.C436 2009