TY  - BOOK
AU  - Penenberg,Adam L
TI  - Viral loop: from Facebook to Twitter, how today's smartest businesses grow themselves 
SN  - 9781401323493
AV  - HF5827.P398.V573 2009 
PY  - 2009///
CY  - New York
PB  - Hyperion
KW  - Viral marketing
KW  - Online social networks
KW  - Economic aspects
KW  - Electronic commerce
KW  - Marketing
KW  - Business
KW  - Computer network resources
N1  - 1 (pages 253.-266) and index; An insanely viral scheme --; Viral president --; Tupperware and ponzi schemes--the original viral models --; The first online viral expansion loop --; The spreadable product as new business paradigm --; The perpetual viral advertisement --; When the audience decides what's good --; Viral video as marketing strategy (Psst. Pass in on ....) -- eBay and the viral growth conundrum --; PayPal : the first stackable network --; Flickr, YouTube, MySpace --; Tweaking the viral coefficient --; Viral clusters --; The search for a new ad unit; 2
N2  - From Google to Facebook, the author delves into how a "viral loop," a situation where using a product means needing to share it with others, can make an online business a success
ER  -