Funk, Tom, 1965-,

Web 2.0 and beyond : understanding the new online business models, trends, and technologies / [print] Tom Funk. - Westport, Connecticut : Praeger, (c)2009. - xviii, 172 pages ; 25 cm.



Introduction : what is Web 2.0 and how will it change my business? -- Power to the people -- Pull media, not push -- The Web as platform : the network is the computer -- Case studies : rapidly changing online landscapes -- Successful online business models for Web 2.0 and beyond -- Ten things you should do to make your business more "Web 2.0" -- The dark side : how the latest developments in cyber crime can ruin your day--or business -- Web 3.0 : what does the future hold?



9780313351877

2008020074

GBA8A0503 bnb

014696895 Uk


Electronic commerce.
Web 2.0.
Internet marketing.
Information technology--Management.

HF5548.F982.W433 2009