Web 2.0 and beyond : understanding the new online business models, trends, and technologies / [print]
Tom Funk.
- Westport, Connecticut : Praeger, (c)2009.
- xviii, 172 pages ; 25 cm.
Introduction : what is Web 2.0 and how will it change my business? -- Power to the people -- Pull media, not push -- The Web as platform : the network is the computer -- Case studies : rapidly changing online landscapes -- Successful online business models for Web 2.0 and beyond -- Ten things you should do to make your business more "Web 2.0" -- The dark side : how the latest developments in cyber crime can ruin your day--or business -- Web 3.0 : what does the future hold?
9780313351877
2008020074
GBA8A0503 bnb
014696895 Uk
Electronic commerce. Web 2.0. Internet marketing. Information technology--Management.