TY  - BOOK
AU  - Awe,Susan C.
TI  - Going global: an information sourcebook for small and medium-sized businesses 
SN  - 9781591586517
AV  - HD2341.A966.G656 2009 
PY  - 2009///
CY  - Santa Barbara, California
PB  - Libraries Unlimited
KW  - Small business
KW  - International trade
KW  - Globalization
N1  - 2; Why get into international trade --; Research, statistics, and information gathering --; Market analysis/competitive strategy --; Approaches to exporting/importing --; Basics of setting up an international business --; Entering the world of international selling or franchising --; Sustaining and managing international trade ventures --; The internet and selling globally; 2
N2  - In an age where globalizing a business has gone from an innovation to an imperative, how can entrepreneurs make sure their small- and medium-sized enterprises (SMEs) are set up for maximum worldwide reach from the very beginning? Going Global: An Informational Sourcebook for Small and Medium-Sized Businesses is an extraordinary resource that points the way to a wealth of available print and web resources for helping SME owners research their international sales potential
ER  -