How did you do it, Truett? : a recipe for success / [print]
S. Truett Cathy ; [written in collaboration with Dick Parker.
- Decatur, Georgia : Looking Glass Books, (c)2007.
- 95 pages ; 23 cm.
Success begins when you really want to -- Timing and sacrifice -- Identifying the product -- Courtesy pays dividends -- Good name -- People first -- Right location -- Final note: how did we do it? -- Eleven do's and don'ts of proven success.