TY  - ADVS
AU  - Pelletier,Michel
AU  - Garnaud,Emmanuelle
AU  - Forgues,Joanne
AU  - Hamelin,Christiane
AU  - Moore,Lisa Bronwyn
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TI  - In brands we trust
AV  - HF6161.F487.I537 2006 
PY  - 2006///
CY  - Princeton, New Jersey
PB  - Films for the Humanities and Sciences
KW  - Brand name products
KW  - Business names
KW  - Documentary television programs
N1  - Originally broadcast in 2002; Cinematography, Etienne de Massy, Andre Dufour, Michel Pelletier ; editor, Michel Pelletier ; music, E.P. Bergen ; narrator, Lisa Bronwyn Moore ; English version produced by Multidub International; 2
N2  - Ask what a brand is-- is it a product, a company, an advertising campaign, a myth? Examines the concept of branding, its history, its impact on youth, and the convergence of brands and culture. Includes commentary by Saatchi and Saatchi Worldwides's Kevin Roberts, Chanel's Jacques Helleu, and anti-corporate crusader Naomi Klein. Looks at various brands, including Coke, Nike, Chanel, Apple, and Benetton
ER  -