TY  - BOOK
AU  - Allen,Kathleen R
AU  - Meyer,Earl C.
TI  - Glencoe entrepreneurship: building a business 
SN  - 9780078897665
AV  - HD62 
PY  - 2011///
CY  - Columbus, Ohio
PB  - Glencoe/McGraw-Hill
KW  - Entrepreneurship
KW  - Textbooks
N1  - 4; Unit 1. Going into business yourself. What is entrepreneurship? --; Your potential as an entrepreneur --; Recognizing opportunity --; Global opportunities --; Unit 2. Researching and planning your venture.  Feasibility and business planning --; Market analysis --; Types of business ownership --; The legal environment --; Site selection and layout planning --; Unit 3. Managing market strategies.  The marketing plan --; The price strategy --; The promotion strategy --; The promotion strategy : developing and managing sales --; Unit 4.  Managing your business processes.  Preparing and planning to manage --; Managing purchasing and inventory --; Production management and distribution --; Managing operations and staffing --; Managing human resources --; Unit 5.  Managing the finances of your business.  Financing your business --; Accounting and financial reporting --; Financial management --; Unit 6.  Growing your business.  Risk management --; Making your business grow --; Social and ethical responsibility; Grades 9-12; 2
N2  - Glencoe Entrepreneurship: Building a Business teaches students the business and academic skills they need to build and manage a successful 21st century business. There is extensive coverage of successful young entrepreneurs and web-based businesses as well as traditional "brick and mortar" businesses. The development of a business plan is emphasized. - Publisher
ER  -