Glencoe entrepreneurship : building a business / [print]
Kathleen Allen, Earl C. Meyer
- Columbus, Ohio : Glencoe/McGraw-Hill, (c)2011.
- xxxvi, 636 pages : color illustrations ; 29 cm. + 1 teacher annotated edition (TM207, xxxvi, 636 pages : color illustrations ; 29 cm.)
Unit 1. Going into business yourself. What is entrepreneurship? -- Your potential as an entrepreneur -- Recognizing opportunity -- Global opportunities -- Unit 2. Researching and planning your venture. Feasibility and business planning -- Market analysis -- Types of business ownership -- The legal environment -- Site selection and layout planning -- Unit 3. Managing market strategies. The marketing plan -- The price strategy -- The promotion strategy -- The promotion strategy : developing and managing sales -- Unit 4. Managing your business processes. Preparing and planning to manage -- Managing purchasing and inventory -- Production management and distribution -- Managing operations and staffing -- Managing human resources -- Unit 5. Managing the finances of your business. Financing your business -- Accounting and financial reporting -- Financial management -- Unit 6. Growing your business. Risk management -- Making your business grow -- Social and ethical responsibility.
Glencoe Entrepreneurship: Building a Business teaches students the business and academic skills they need to build and manage a successful 21st century business. There is extensive coverage of successful young entrepreneurs and web-based businesses as well as traditional "brick and mortar" businesses. The development of a business plan is emphasized. - Publisher.