Butterick, Keith, <br/><br/>
Introducing public relations :  theory and practice /  [print] 
Keith Butterick. 
 - London ;  thousand Oaks, California :  SAGE,  (c)2011. 
 - xvi, 228 pages :  illustrations ;  24 cm. 
<br/><br/> Formerly CIP. 
<br/><br/>Includes bibliographies and index. 
<br/><br/>Pt. 1. Public relations in theory. Introducing the theory --  The origins of public relations --  Marketing, advertising and public relations : similarities and differences explored and explained --  Reputation management --  Crisis management : public relations centre stage --  Corporate social responsibility and ethics --  Pt. 2. Public relations in practice. Introducing the practice --  Public relations in-house --  Public relations consultancies --  Strategy, research, measurement and evaluation --  Putting effective Puerto Rico campaigns into practice --  Corporate communications and financial Puerto Rico --  Government and the public sector --  From charities to celebrities : the variety and diversity of Puerto Rico practice --  Where Puerto Rico (and you) can go next. 
<br/><br/>
<br/><br/><label>ISBN: </label>9781412921145 9781412921152 
<br/><br/><label>LCCN: </label>2009928025 
<br/><br/><label>Nat. Bib. No.: </label>GBA991268  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>015371553  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations.
<br/><br/><label>LC Class. No.: </label>HD59.B988.I587 2011 HD59