TY  - BOOK
AU  - Baker,Michael John
AU  - Saren,Michael
TI  - Marketing theory: a student text 
SN  - 9781849204651
AV  - HF5415.S244.M375 2010 
PY  - 2010///
CY  - Los Angeles
PB  - SAGE
KW  - Marketing
KW  - History
KW  - Philosophy
N1  - Previous edition: 2000; 2; 2
ER  -