Kapoor, Jagdeep,  1960-, <br/><br/>
9 brand shaastras :  nine successful brand strategies to build winning brands /  [print] 
Jagdeep Kapoor. 
 - second edition.ition. 
 - New Delhi ;  Thousand Oaks, California :  Response Books,  (c)2009. 
 - 1 online resource (91 pages) 
<br/><br/>Includes bibliographical references. 
<br/><br/> Through this revised edition, brand guru Jagdeep Kapoor further strengthens his shaastra that Markets don't decline, they shift. He presents nine key brand strategies which every marketeer must know in order to create healthy brands. Kapoor presents his ideas in a uniquely organised and engaging way, through recent and relevant examples, mapping the entire journey of a brand from inception to success. 9 Brand Shaastras: Nine Successful Brand Strategies to Build Winning Brands discusses key brand building elements such as brand awareness growth strategy and brand market share growth strategy. T. 
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<br/><br/><label>ISBN: </label>9788132104254 8132104250 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management.<br/>Branding (Marketing)<br/>Customer relations.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HD69.K17.B736 2009 HD69