TY  - BOOK
AU  - Roman,Kenneth
AU  - Maas,Jane
AU  - Nisenholtz,Martin
TI  - How to advertise
SN  - 9780312340216
AV  - HF5823.N724.H698 2005 
PY  - 2005///
CY  - New York
PB  - St. Martin's Griffin
KW  - Advertising
N1  - What to say, and where to say it: Advertising is about ideas; Brands and strategies; Research; Campaigns; Media strategies and tactics; Target marketing; Integrated communications --; Getting the message out: Television; Magazines and newspapers; Radio and outdoor; Internet; Direct marketing; Brochures, Web Sites, sales pieces; Promotion and publicity; Truth and ethics; working with an agency --; Glossary; 2
N2  - An updated guide to advertising contains coverage of such topics as marketing communications, generating creative ideas, advertising on the Internet, and integrating communications
ER  -