Roman, Kenneth, <br/><br/>
How to advertise /  [print] 
Kenneth Roman and Jane Maas with Martin Nisenholtz. 
 - third edition.ition. 
 - New York :  St. Martin's Griffin,  (c)2005. 
 - xix, 263 pages  ;  21 cm. 
<br/><br/> What to say, and where to say it: Advertising is about ideas; Brands and strategies; Research; Campaigns; Media strategies and tactics; Target marketing; Integrated communications --  Getting the message out: Television; Magazines and newspapers; Radio and outdoor; Internet; Direct marketing; Brochures, Web Sites, sales pieces; Promotion and publicity; Truth and ethics; working with an agency --  Glossary. 
<br/><br/> An updated guide to advertising contains coverage of such topics as marketing communications, generating creative ideas, advertising on the Internet, and integrating communications. 
<br/><br/>
<br/><br/><label>ISBN: </label>9780312340216 
<br/><br/><label>LCCN: </label>2003053159 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF5823.N724.H698 2005 HF5823