TY  - BOOK
AU  - Crothers,Lane
TI  - Globalization and American popular culture
T2  - Globalization
SN  - 9780742566828
AV  - E169.C951.G563 2010 
PY  - 2010///
CY  - Lanham, Maryland
PB  - Rowman and Littlefield
KW  - Popular culture
KW  - United States
KW  - Globalization
KW  - Social aspects
KW  - Civilization, Modern
KW  - American influences
KW  - Globalisierung
KW  - Mass media
KW  - Massenkultur
KW  - Massenmedien
KW  - USA
KW  - Foreign economic relations
KW  - Foreign public opinion
N1  - 2; American popular culture and globalization --; "American" popular culture --; The global scope of American movies, music, and television --; The American global cultural franchise --; Global trade and the fear of American popular culture --; American popular culture and the future of globalization; 2
N2  - Now in a fully revised and updated edition, this concise and insightful book explores the ways American popular products such as movies, music, television programs, fast food, sports, and even clothing styles have molded and continue to influence modern globalization. Lane Crothers offers a thoughtful examination of both the appeal of American products worldwide and the fear and rejection they induce in many people and nations around the world. The author defines what we mean by 'popular culture,' how popular culture is distinguished from the generic concept of 'culture,' and what constitutes 'American' popular culture. Tracing how U.S. movies, music, and TV became dominant in world popular culture, Crothers also considers the ways in which non-visual products like fast-food franchises, sports, and fashion have become ubiquitous. He also presents a fascinating set of case studies that highlight the varied roles American products play in a range of different nations and communities. Concluding with a projection of the future impact of American popular culture, this book makes a powerful argument for its central role in shaping global politics and economic development
ER  -